ANTA®
Basketball & Running Projects
CLIENT : ANTA® 安踏體育
PROJECT SERVICE : BB & RUNNING PROJECTS 籃球鞋及跑鞋項目
這是2006至2007年間為安踏設計的籃球鞋系列，充分體現了品牌在功能創新和結構設計上的重視。系列的設計聚焦於穩定性支撐、綁帶系統的革新，以及緩震技術的提升，目標是為籃球運動員提供全方位的性能保障。設計採用了多層支撐結構，專門應對籃球運動中的側向移動需求，並以輕量化材質實現穩定性與靈活性的平衡。在綁帶系統方面，設計融入多路徑配置與自動調節機制，進一步增強穿著的適應性與舒適性。此外，鞋身採用高筒結構並搭配額外填充，有效提升腳踝保護效果，減少運動傷害風險。
設計對鞋底結構進行了細緻的研究與優化，通過多層緩震材料結合耐磨橡膠，不僅增強了能量回饋效果，還提升了抓地力與穩定性，確保高強度運動中的穩健表現。這些結構設計不僅針對籃球場上的表現需求，也在功能與視覺設計中達成平衡，突顯了專業與創新的結合。
當時正值安踏快速成長的關鍵階段，其市場策略以高性價比為核心，成功進軍二三線城市市場，並在專業運動市場逐漸站穩腳跟。與國際品牌的高價定位相比，安踏憑藉更具競爭力的價格吸引了廣大消費群體，特別是在籃球運動領域，為專業運動員及運動愛好者提供了多層次的選擇。這一系列產品的推出，恰逢安踏成為中國籃球協會（CBA）的官方合作夥伴，進一步鞏固了品牌在籃球市場的影響力。通過與代言人合作和創新產品推廣活動的結合，安踏迅速擴大市場份額，成功樹立了專業運動品牌的形象。
這些設計不僅展現了安踏在功能設計和創新領域的積極探索，也為其未來多元化產品線的拓展奠定了基礎，滿足了當時市場的多元需求，還強化了安踏作為專業運動鞋品牌的地位，為其進一步進入國際市場提供了堅實後盾。
This is a series of basketball shoes designed for Anta during 2006–2007, reflecting the brand's dedication to functional innovation and structural development. The designs focus on enhancing stability, innovating lacing systems, and improving cushioning technology to provide comprehensive performance support for basketball athletes. Multi-layered support structures were introduced to address the demands of lateral movements in basketball, achieving a balance between stability and flexibility with lightweight materials. The lacing systems feature multi-path configurations and auto-adjustment mechanisms, enhancing adaptability and comfort. Additionally, high-top designs with extra padding were implemented to improve ankle protection, reducing the risk of sports injuries.
Further optimization of the outsole structure integrates advanced shock-absorbing materials and durable rubber, enhancing energy return and grip while ensuring stability during high-intensity activities. These functional elements are carefully balanced with aesthetic considerations, reflecting a blend of professionalism and innovation in the overall design.
At that time, Anta was in a critical phase of rapid growth, with a market strategy centered on high value and affordability. The brand successfully expanded into Tier 2 and Tier 3 cities and steadily established itself in the professional sports market. Compared to the premium pricing of international brands, Anta's competitively priced products attracted a wide consumer base, particularly in basketball, offering diverse options for professional athletes and sports enthusiasts. The launch of this series coincided with Anta becoming the official partner of the Chinese Basketball Association (CBA), further solidifying its influence in the basketball market. By combining endorsements with innovative product promotions, Anta quickly increased its market share and established a strong image as a professional sports brand.
These designs not only reflect Anta's proactive exploration in functional and innovative design but also laid the foundation for the development of diversified product lines. They addressed the market's immediate needs while strengthening Anta's position as a professional sports footwear brand, paving the way for its entry into international markets.
2006至2007年間，安踏值著當時中國運動鞋市場正處於快速增長的階段，積極擴展其產品線，從而提高市場競爭力，並在品牌形象和產品質量上尋求突破。這個跑鞋系列正是其創新策略的一部分，充分結合了人體工學設計、材料技術和品牌視覺語言。
設計中，鞋身運用了高透氣性網布與輕量化材料，同時加入加強足弓支撐和後跟穩定結構，既滿足跑步時的舒適性，也強調穩定性能。流線型的鞋身造型與細節設計突出了動感美學，紅色元素與幾何分割結構不僅增強視覺吸引力，也彰顯了安踏品牌定位中年輕、活力的一面。鞋底的開發更是設計中的核心，雙密度結構提供了優秀的減震效果，減少運動衝擊力；中底內嵌的彈性材料提升能量回饋，為跑步提供額外推進力；外底採用高耐磨橡膠並配以多紋理設計，確保在多地形條件下的穩定抓地。
該設計充分考慮了安踏當時的市場策略。2006至2007年間，安踏通過深入研究中國消費者的運動習慣與需求，將重點放在高性價比產品的開發上，尤其是以跑鞋作為品牌的主打產品之一。在國內運動市場逐漸成熟的背景下，安踏通過持續創新，在品牌形象與產品差異化上尋求突破。此系列跑鞋，不僅是一款功能性產品，更是安踏技術實力和設計能力的展現，為品牌在跑鞋市場的拓展奠定了堅實基礎。這些創新與市場定位相結合，不僅推動了安踏在國內市場的增長，也提升了品牌的專業度與認可度。
During 2006–2007, a time when the Chinese sports shoe market was experiencing rapid growth, Anta seized this opportunity to expand its product line, aiming to boost its competitiveness while achieving significant advancements in both brand image and product quality. As a core part of its innovation strategy, this series combined ergonomic design, advanced material technology, and a distinct visual language that reinforced the brand's identity.The design featured highly breathable mesh fabrics and lightweight materials, along with enhanced arch support and heel stability. These elements addressed both comfort and stability for running. The streamlined shoe body, combined with dynamic aesthetics, highlighted youth and energy, aligning with Anta's branding. Red accents and geometric segmentation reinforced the visual appeal while underscoring performance. The sole construction was a key focus: a dual-density structure offered excellent cushioning, reducing impact during runs. An elastic material embedded in the midsole enhanced energy return, delivering propulsion. Meanwhile, the outsole, crafted from durable rubber with a multi-texture pattern, ensured stable traction across diverse terrains.
This design carefully aligned with Anta's market strategy of the time. From 2006 to 2007, Anta emphasized high-value products by studying Chinese consumer habits and needs, making running shoes one of its key product lines. Against the backdrop of a maturing domestic sports market, Anta sought differentiation and innovation to elevate its brand. This series not only functioned as a practical sports product but also showcased Anta's technical and design prowess. These innovations and strategic alignments supported Anta's growth in the domestic market while enhancing its professional reputation and brand recognition.
