像零食般友好。
Friendly like snacks.
Packaging Design for Evove lite
CLIENT : Evove 億霧
PROJECT SERVICE : Packaging Design
電子煙廠商Evove億霧推出時尚化的新系列「lite」以面向入門級的市場，發掘更多新用戶。Evove lite的口味是各種充滿香甜的友好口味，煙桿本身也用上了多彩的設計，與市面大部分帶著冰冷科技感的同類產品，有了鮮明的定位區隔。
接下並了解這個案子後，瞬間產生了「零食」的概念。作為構建消費者第一印象的重要環節，我們希望它的包裝能作為產品特色的延伸媒介，做出強烈的食慾感，如同零食一般平易近人，隨時隨地隨時享用。
The vape brand Evove has developed a new and stylish series named "lite" aimed at the beginner level market, and exploring new users. The Evove lite comes in a variety of sweet-tasting, friendlier flavors, with colorful designs on the devices, which has a clear positioning different from the competing product with cool-tech style on the market.
After taking over and learning about this case, the concept of "snack" was immediately appeared. As an important part of building the first impression of consumers, we hope the packaging can serve as an extension medium of product features, and create a strong appetite, as approachable as the snacks, enjoy it anytime, anywhere.
除了色彩吻合所對應的口味，畫面節奏也需與其感覺相符，如繽紛活躍的果香、清新輕盈的抹茶、濃香旋繞的咖啡，通過畫面疏密、圖形氣氛、色彩搭配等等，務求以視覺來呈現出味覺。
In addition to the colors that match the taste, the rhythm of the picture should also be consistent with its feelings, such as the colorful and active fruit aroma, the fresh and light matcha, and the strong scented coffee, trying to present the taste through the vision with the graphic, atmosphere and the color collocation.
最終這別樹一幟的新系列於2019年中上市，並收到了不錯的市場迴響。
This unique new series was successfully launched on the mid 2019, and gained a good response.