文藝復興再認識
Re-recognition of Renaissance
Renaissance 2018 - 意大利沉浸式多媒體藝術展 衍生商品設計
Derivative Product Design of Renaissance 2018
CLIENT : 廣州藝立文化科技有限公司 Buona Arte Culture & Technology Co., Limited
PROJECT SERVICE : Product Design
2018年5月底，我們收到廣州藝立文化的委託，策劃一系列展覽的衍生文創產品。藝立文化邀請意大利的世界頂級多媒體團隊Cross Media Group，定於7月底在廣州海心沙聯合主辦一場為期三個月的「ITALIAN RENAISSANEE From Art To Heart 2018 —— 意大利沉浸式多媒體藝術展」，結合高科技設備，以層次豐富的多媒介手法，來呈現文藝復興時期的經典鉅作，讓普羅大眾雅俗共賞樂在其中。
2個月的時間非常緊湊，我們需要從零開始完成一盤貨品九個種類的開發，同時要聯繫對應的供應商並規劃量產時間，以確保在7月底的開展日期，讓貨品到位。相對而言，這個項目更重在於進度的統籌和時間的把控。
有三件作品——《大衛》《維納斯的誕生》和《春》獲得商品化的應用權，我們需要利用這有限的題材，加入不同的表現手法，務求讓整盤貨品呈現出多姿多彩的豐富層次，而非單純的複製粘貼。
延續展覽雅俗共賞的特色，我們亦從兩個維度，對舊畫作進行重新演繹，讓觀眾們獲得了新的認知觀感。其一是元素拆解，對於這樣的傳世之作，裡面有大量的美學元素可以再利用，我們於是便提取了當中二三，將之成為構成產品元素之一。當客人後知後覺發現箇中出處後，相信那便又會對作品產生了另一種有別常規的認知，從而獲得更立體的理解。
其二則是結合當代解構主義和波普文化的表現手法，在恬靜的藝術與奪目的視覺衝擊之間找出最佳的平衡點。
At the end of May 2018, we received the commission from Buona Arte Culture & Technology Co., Limited, to plan a series of derivative products for a coming show. Buona Arte invited Cross Media Group - the world's top multimedia team from Italy to jointly host an art show named "ITALIAN RENAISSANEE From Art To Heart 2018" scheduled at the end of July in Guangzhou. With high-tech equipments and abundant multi-media techniques, to present the classic masterpieces of the Renaissance.
It is definitely tight that we only have 2 months to complete all the developments of nine types of goods from scratch on time, and coordinate with the suppliers to make a right production plan to ensure all products are ready for the launch date of the show at the end of July. Relatively, this project is more focused on the coordination of progress and the control of time.
Buona Arte obtained the application right of commercialization of three art pieces - David, The Birth of Venus and Primavera. Based on these limited materials, we try to build up different styles for different products that avoid being monotonous designs.
Different people have same fun - continued with same purpose of the art show, we represented these art pieces from two directions, giving people a new angle to re-perception. First, we deconstructed the paintings as separated elements, for such masterpieces, there are a lot of aesthetic elements that can be reused. And then picked up two or three of them to become the base parts of the new design. When people recognized that, he will get a new angle to enjoy them.
And secondly, we tried with pop art and find a good balance between the classic style and the popular visual impact.
