華洋交韻，齊齊醒神。
Interaction Humor, Cheer Up Together
自己友®醒神封
Zi Gei Jau®Sing San Fung
自己友®企劃 A Zi Gei Jau® Project
歷經不甚如意的一年，總要來個好意頭來打開新局面。因此，與往年「醒獅封」一脈相承，新利是封命名曰——「醒神封」。
自大航海時代開始，東西文化就不斷發生碰撞，從而觸發更多的相互學習和融合。廣州作為海上絲綢之路起點，通過貿易加速東西文化互通。在清同治元年，為了便於本地人與洋人溝通，《英語集全》應運而生，以地道直白的廣東話擬聲，速成英語，讀起來又透著滿滿趣味，甚受當時華商歡迎，中西交互自此更進一步。此方法一直相傳至今，每年《通勝》也必備與之相若的欄目，俗稱「白鴿英文」，這又是另一個故事。
這一次，我們將這充滿時代特色的華洋交韻，用在「醒神封」的設計上，讓本該歡欣的新春時節，少不了廣東人的幽默。在艱難的日子，幽默更覺珍貴，苦中有樂，齊齊醒神。
「醒神封」是自己友®與同樣中西合璧的亞當咖啡之聯乘企劃，在滿洲窗花光影下，邊歎咖啡邊逗利是，既有趣，又有味。
After an unsatisfied year, we do need a lucky beginning to open up a new prospect. Therefore, keeping the same meaning as Sing Si Fung, we named this new item as Sing San Fung, which means The Red Envelope of Resuscitation.
Since the beginning of the Age of Sail, Eastern and Western cultures have continuously collided, and triggering more mutual learning and integration. As the starting point of the Maritime Silk Road, Canton City accelerated the cultural exchange between East and West through business trades. In the first year of the reign of Tongzhi Emperor of the Qing Dynasty, in order to facilitate the communication between locals and foreigners, an English Guide Book named 英語集全 was published. With onomatopoeia in Cantonese to learn English easily, also full of fun. It was very popular among Chinese businessmen at that time, and the Sino-Western interaction has gone further. This method has been passed down in generation, such as there is a similar column in the Tung Shing Book every year, commonly known as Pigeon English, it's another story.
This time, we brought this funny English-speaking method into our new Sing San Fung design, so that the humor of the Cantonese is indispensable for the happy Lunar New Year season. In these tough days, humor is so precious, it can bring joy in suffering, and cheer up together.
The Sing San Fung project is collaborating between Zi Gei Jau® and Adam Coffee, a particular coffee shop which is also blending with Sino-Western style. Under the light and shadow of the Manchurian window grilles, while enjoying coffee and collecting red envelopes, it's definitely a unique moment.
