互送祝福，回贈吉祥。
Return a Blessing, Share the Good Luck
自己友®醒獅封
Zi Gei Jau®Sing Si Fung (a.k.a. The LionDance Envelope)
自己友®企劃 A Zi Gei Jau® Project
除了傳播傳統文化，也力求能創造新的使用體驗，試試做出「多一點」意義，發揮我們加啲添™在產品設計上的專長，不祗於平面畫像。去年「賞粵」利是封的經驗，我們開始著眼利是封在使用後的價值延展，不再是用完即棄。同時也希望「封利是」這習俗在傳統漸淡的今天，不僅僅停留在金錢的層面。
我們設想了一個這樣的情景：
長輩贈予後輩利是，後輩將利是封轉化為一種吉祥象徵回贈於長輩，達成一個雙向的祝福互送。這吉祥象徵，直覺想到了醒獅。
向羊城網的好拍檔們提出這想法雛形後一拍即合，擅於傳統文化探索的他們很快便對這題材深化，在醒獅與祝福之間找到了最佳結合點：
舞獅傳統源於絲綢之路的開通，中國人將西域進貢的獅子視為祥瑞之獸，每當喜慶時節就有表演者裝扮成威武獅子，驅邪避害。南獅以三國蜀漢英傑為造型，寓意仁厚、義氣、生猛、智慧、敬老、孝道，在不同時節和場合中威嚴起舞，因而獲得雅號「醒獅」。
聚焦於上述典故，並基於原意提煉出吻合農曆新年的寓意，衍生為：架勢、沓水、硬凈、醒目、省鏡、夠薑這六句地道粵語祝禱主題。最終這款新的設計命名為「醒獅封」，取出內裡利是錢後，封體可以變成一枚醒獅頭。我們特意將獅眼留白，由用戶親手為其頭點睛，然後便可饋贈回對方。
這個設計需要做好兩種形態下的平衡：
一，始終利是封是它的主要角色，所以此形態下必須乾淨整潔。正面是一個完整畫面，沒有任何額外結構或零碎。為了鮮明突出主題，採用文字與圖案對半分配的構圖佈局；
二，醒獅結構全數在背面，皆以米線處理。轉變過程的難易程度要控制好，不會因複雜而影嚮體驗。同時也需考慮不為量產帶來額外負擔，避免於製作過程時已令米線開切。
一個小小增值，為「封利是」這習俗帶來「多一點」含義，實現想法萌生之初的祈願，讓自己友®在粵文化傳播的領域，走得更深、更多一點味道。
Gwong Gu Fung and Lei Si Fung have been hit items in Lunar New Year by Zi Gei Jau® for over 3 years, it's time to have a new design!
Fortunately, we can think more and do more on our own projects. In addition to the traditional culture, we tried to create new experiences and give more meaning of the new design, with our ability of product design, not just stay in a graphic. Since the I Love Canton Lunar New Year project last year, we started to focus on the extended value of red envelope which will not be discarded after use. At the same time, we also hope that the custom of Red Envelope will not just stay at the meaning of money today.
We imagined a picture before the design:
The elder gave his juniors a red envelope, then the junior made the envelope as a blessing gift and return to the elder. It could be a Chinese Southern Lion from Lion Dance.
After proposing this idea to our good partners of GZNF.net, they agree it immediately and have it more detailed with their strengths on discovering the traditional culture, then found an intersection between the Lion Dance and the meaning of blessing:
The tradition of Lion dance originated from the opening of the Silk Road. The Chinese regarded the lions of the Western Regions as the auspicious animals. Whenever the festive season, there were performers dressed as mighty lions to drive away the evils and disasters, thus got the gracious name "Dancing Lion". The southern lion is based on the characters from Shu Han in the Three Kingdoms period as a symbol of benevolence, loyalty, braveness, wisdom, respect and filial piety.
Focusing on these allusions and based on the original intention to extract the meaning of the Lunar New Year, derived as six typical Cantonese blessing words: Prestige, Rich, Strong, Smart, Gorgeous and Healthy.
This new design is named Sing Si Fung (a.k.a. The Lion Dance Envelope). After the money is taken out, the envelope can transform into a lion head as the blessing gift in return. We left the eyeball blank and let the users draw it with their own hand (it's a special step for Lion Dance).
The design needs to be balanced in both forms:
First, it is essentially a red envelope, it must be clean and tidy in the envelope form. There is a complete picture on the front side, without any extra structure or piece. In order to highlight the theme, the layout of the content is divided in half by the title and the pattern.
Secondly, the lion structures are all arranged on the back side and finished in dotted lines. The experience of transformation should be affected by the process. At the same time, it is also avoided bringing additional issues especially the dotted lines separated in mass production.
A tiny value-added idea can bring more meaning to the custom. Hope the Sing Si Fung not only achieved our initial expectations, but also lead the Zi Gei Jau® to a deeper level of the Cantonese traditional culture area.
