REEBOK® Careers (Running / Basketball)
REEBOK®生涯 ( 跑鞋 及 籃球鞋 )
EMPLOYER : Reebok CDC(China Development Center)
這些運動鞋設計來自我們於2005年前後於Reebok中國開發中心 (CDC) 負責的全球市場開發項目，旨在針對不同地區的運動需求，結合最新技術與創新設計，提供高性能的運動鞋產品。該項目強調了設計的國際視角，從功能到美學，均適配多元化的用戶群體與市場需求。無論是專業運動員還是休閒跑者，均能找到適合的產品。設計的核心在於提升運動鞋的舒適性、穩定性與耐用性，並將品牌的設計理念融入到每一個細節中。
創新的功能結構
運動鞋設計充分考慮了運動的力學需求，流線型結構結合高效能鞋底設計，提供卓越的緩震與支撐。設計草圖與結構分析展示了從腳掌前端到後跟的不同功能分區，精準解決時的穩定性與能量回彈需求。
多元美學設計
針對全球市場的不同審美偏好，設計採用了靈活多變的配色與材質搭配，從充滿活力的亮色設計到低調穩重的經典款式，讓產品兼具功能性與時尚感，適應不同場景與文化背景。
跨地域市場洞察
設計過程中融入了對不同地區消費者需求的深入理解，並針對環境、消費行為等特性進行優化。例如，為追求速度的跑者設計輕量化鞋型，為重視緩震的籃球運動員提供厚底高回彈選項，以多樣化的設計滿足全球市場的細分需求。
這些運動鞋設計不僅僅是一個產品的開發，亦是一場設計創新的實踐。我們將對運動的深刻理解與全球市場的需求相結合，從草圖到樣品的全程參與，保證了每雙運動鞋的功能性與美觀性。這些設計成果進一步增強Reebok品牌在全球運動鞋市場的競爭力，並為愛好者提供了更好的運動體驗。
These athletic shoe designs originate from the global market development projects we undertook around 2005 at the Reebok China Development Center (CDC). They were created to address diverse athletic needs across regions, blending cutting-edge technology with innovative design to deliver high-performance athletic footwear. The project emphasized an international perspective, ensuring the designs catered to a wide range of users and market demands, from functionality to aesthetics. Whether for professional athletes or casual runners, the products were crafted to suit various needs. The core of the designs focused on enhancing comfort, stability, and durability while embedding the brand’s design philosophy into every detail.
Innovative Functional Structures
The designs meticulously accounted for the biomechanical needs of sports, incorporating streamlined structures and high-performance outsole designs for superior cushioning and support. Design sketches and structural analyses showcased distinct functional zones from the forefoot to the heel, effectively addressing stability and energy return requirements.
Diverse Aesthetic Design
To cater to varying aesthetic preferences in the global market, the designs adopted flexible color schemes and material combinations. From vibrant, dynamic colorways to understated, classic styles, the products balanced functionality and fashion to adapt to different contexts and cultural backgrounds.
Cross-Regional Market Insights
The design process integrated in-depth insights into consumer needs across regions, optimizing for factors such as environment and purchasing behavior. For example, lightweight models were tailored for runners seeking speed, while thick, high-rebound soles catered to basketball players prioritizing cushioning, offering diversified designs to meet the segmented needs of the global market.
These athletic shoe designs are not merely product developments but also exercises in design innovation. By combining a profound understanding of sports with global market needs, we ensured the functionality and aesthetic appeal of every shoe through end-to-end involvement, from sketches to prototypes. These design achievements further bolstered Reebok’s competitiveness in the global athletic footwear market, delivering an enhanced athletic experience for enthusiasts worldwide.
