用體驗，創造應節氣氛。
Creating An Atmosphere with The Process
用體驗，創造應節氣氛。
Creating An Atmosphere with The Process
「棋」遇美陶灣·賀歲禮盒
"The Adventure of Meitao Bay" Lunar New Year Gift Box
CLIENT : Guangdong Shiwan Ceramics Museum 廣東石灣陶瓷博物館
PROJECT SERVICE : Packaging Design
「美陶灣」位於佛山禪城石灣西部，規劃面積約3.9平方公里。 連接多條交通幹道，是佛山十大創新引領型特色製造業園區和十大現代服務業產業集聚區的重要組成部分。「陶」指的是石灣享譽全球的陶瓷。
"Meitao Bay" is located in the west of Shiwan, Chancheng, Foshan, with a planned area of approximately 3.9 square kilometers. Connecting a number of major transportation roads, it is a key part of Foshan's top ten innovative and leading characteristic manufacturing parks and top ten modern service industry clusters. "Tao" refers to Shiwan's world-renowned ceramics.
我們接到廣東石灣陶瓷博物館的設計委託，設計一款以「美陶灣」為主題的賀歲禮盒。賀歲禮盒最重要的是氣氛，要是能通內容為客人提供豐富的開啟過程，就能營造出熱鬧的感覺。 因此，我們用「幕」的概念，來引導設計。
禮盒的第一層就好比是一場戲的開幕，盒子打開的同時，會連動展開一幅以石灣標誌性景點組合而成的立體畫，展現「美陶灣」的初步印象。第二層是禮盒的主要內容物，從利是封到對聯、揮春、門神等等一應俱全，皆為陶瓷名家曾鵬師傅的手筆。
此外，我們還放置了一套簡單的遊樂棋，呼應禮盒主題 ——「棋」遇美陶灣，繼續以簡單的遊戲形式呈現美淘灣呈現美淘灣。在新年禮盒中放入一盒遊樂棋，亦有另一層意義：在這個手機不離手的年代，人與人之間的交流越來越弱，親朋戚友一起見面的機會也逐漸減少。難得在農曆新年相我們希望營造一個媒介，讓人們放下手機，一起投入到遊戲互動當中，增進感情，同時避免落入冷場的尷尬。
最底一層則是農曆年必備的賀年小食。整個禮盒，如同給客人辦了一次齊全的年貨，貫穿農曆年的各種所需，同時又向外界推廣了一次美陶灣，完滿達成是次設計委託的目的。
We received a design commission from the Guangdong Shiwan Ceramics Museum to design a Lunar New Year gift box with the theme of "Meitao Bay". The most important thing about a New Year's gift box is the atmosphere. If the content can provide guests with a rich opening process, it can create a lively feeling. Therefore, we use the concept of "act" as the guide for the entire design.
The first layer of the gift box is like the opening of a show. When the box is opened,a pop-up scene of the combination of Shiwan's iconic scenic spots will be opened simultaneously, showing the initial impression of Meitao Bay. The second layer is the main contents of the gift box, a series of couplets written by the famous ceramic master Zeng Peng, including red envelopes, couplets, Fai Chun, and door god illustrations.
In addition, we also designed a set of chess games named "The Adventure of Meitao Bay" and continued to present Meitao Bay in this simple game form. Putting a chess game in the New Year gift box has another meaning: in today's era where mobile phones are always in hand, communication between people is getting weaker and weaker, and the opportunities for family and friends to gather are also gradually decreasing. It is rare to get together during the Lunar New Year. We hope to create a medium that allows people to put down their mobile phones and engage in game interaction together to enhance their relationship while avoiding falling into an awkward silence.
The bottom layer is the typical snacks for the Lunar New Year. The entire gift box is like a complete New Year's goods, covering all the necessary items. At the same time, it promotes Meitao Bay to the outside world, successfully achieving the purpose of this design commission.
