象外 Beyond The Image
象外 Beyond The Image
2023 石灣杯青年陶瓷藝術大獎賽 - 展覽設計
Exhibition Design for The 2023 Shiwan Cup Emerging Artist Ceramic Sculpture Competition
CLIENT : 廣東石灣陶瓷博物館 Guangdong Shiwan Ceramics Museum
PROJECT SERVICE : Exhibition Design
「石灣杯」青年陶瓷藝術大賽是陶瓷藝術界知名的品牌比賽，由中國陶瓷工業協會和廣東石灣陶瓷博物館共同主辦。比賽著重推動當代陶瓷藝術的發展，鼓勵年輕創作者透過陶瓷進行多元創新。石灣陶瓷以其深厚的歷史和獨特的地域特色聞名，賽事旨在促進陶瓷藝術的國際交流，讓陶瓷成為文化交流的橋樑。今年大賽的主題為「象外——演繹泥性，多維生成」，強調以陶瓷語言探索創作的可能性。
我們受邀擔任本屆石灣杯的視覺設計工作，負責整體視覺策劃與呈現。設計要求通過現代視覺表達詮釋「象外」的主題核心，吸引參賽者和觀眾，深化他們對陶瓷藝術的理解和欣賞。
「象外」的概念來自「超以象外，得其環中」，按我們的理解，就是超脫具象限制，尤其是觀念上的局限，由實入虛，探索箇中精髓。而副標題「演繹泥性，多維生成」則表達了在陶瓷這一媒介上創造無限可能的理念。
基於此核心，我們以「隨心而作」、「形的解構」及「意思無限」三個概念為設計出發點。設計不局限於具象，而以自由流動的線條與曲面模仿泥土的隨性與可塑性，體現「象外」的意境。
1. 隨心而作
設計元素以隨意和自由為主，以流動的線條展現創作者即興創作的靈感瞬間。這些線條和曲面隨機交織，營造出無拘束的視覺效果，如同泥土在創作過程中的自然狀態。
2. 形的解構
透過解構傳統造型，設計引導觀者重新思考陶瓷的形式和結構。圖案的組合和拆解模擬創作者對材質和形態的全新詮釋，讓觀者體會陶瓷在不同角度下的延展性。
3. 意思無限
設計中不使用具體形象，而以線條和面的抽象構圖表達無限延伸的概念，象徵陶瓷藝術的無限可能性，激勵參賽者突破框架，回歸純粹的內心創作。
整體設計以簡潔的基調和自由的筆觸呈現，透過流動與轉折的線條營造開放的空間感，呼應「象外」主題的意涵。
The Shiwan Cup Emerging Artist Ceramic Sculpture Competitionn is a renowned event in the ceramic art community, jointly organized by the China Ceramic Industry Association and Guangdong Shiwan Ceramics Museum. This competition promotes contemporary ceramic art, encouraging young creators to explore diverse innovations through ceramics. Known for its rich history and unique regional character, Shiwan ceramics serve as a cultural bridge, fostering international exchange in ceramic art. This year's theme, 'Beyond the Image: Interpreting Clay Nature and Multi-dimensional Generation', emphasizes exploring creative potential through the language of ceramics.
We were invited to handle the visual design for this year's Shiwan Cup, responsible for the overall visual planning and presentation. The design aims to capture the essence of the theme, "Beyond the Image," using modern visual elements to attract and inspire participants and audiences, deepening their understanding and appreciation of ceramic art.
The concept of 'Beyond the Image' is rooted in the idea of transcending physical form, especially the limitations of perception, moving from the tangible to the abstract. The subtitle, 'Interpreting Clay Nature and Multi-dimensional Generation', speaks to creating boundless possibilities through ceramics.
With this core idea, our design is built on three concepts: 'Free Expression', 'Deconstruction of Form', and 'Infinite Meaning'. The design avoids representational shapes, using free-flowing lines and surfaces to emulate the flexibility and malleability of clay, capturing the spirit of 'Beyond the Image'.
1. Free Expression
The design elements embody spontaneity and freedom, with fluid lines illustrating the bursts of inspiration that emerge in the creative process. These lines and curves interweave organically, mirroring the unrestrained state of clay in artistic creation.
2. Deconstruction of Form
By deconstructing traditional forms, the design invites viewers to rethink the structure and shape of ceramics. The assembly and disassembly of shapes simulate the artist's reinterpretation of material and form, allowing viewers to experience the versatility of ceramics from different perspectives.
3. Infinite Meaning
The design avoids concrete imagery, instead using abstract compositions of lines and planes to suggest infinite possibilities. This structure embodies the limitless potential of ceramic art, encouraging participants to break free of conventions and return to a pure, inward creative expression.
Overall, the design is presented with a clean aesthetic and free strokes, using flowing and turning lines to create a sense of open space, resonating with the theme of 'Beyond the Image'.
除了視覺設計，整個大賽的所有物料、細至證書獎狀、大至展場指引及物料鋪排，都是是次委託的任務。
In addition to the visual design, our responsibilities for this commission include all competition materials, from certificates and awards to exhibition guidelines and material arrangements.
大賽的展覽現場定於佛山石灣的美陶湾·星光薈美術館。這座美術館的前身是一個石灣舊工業園區內的製陶廠房建築。這裏曾經是一個製陶工廠，雖然美術館的改造工程尚未完全完工，我們仍需要在這個處於開放結構的建築框架下鋪排展覽。
在這樣的條件下，我們面對著一些設計挑戰，包括如何將場館的粗獷工業風格與陶瓷作品的精緻細膩進行協調統一。我們採用了以下幾種方法來達成這一目標：
1. 空間運用：我們充分利用廠房的開放式結構，設置靈活的展覽區域，確保觀眾能夠流暢地欣賞每件作品。開放的空間設計既保留了場館的粗獷感，也為作品展示提供了寬敞的視覺效果。
2. 材質對比：為了強調作品的精緻細膩，我們選擇了一些與工業風格形成鮮明對比的材質，既提升了展品的質感，也突出了陶瓷作品的藝術美感。
3. 光線設計：我們運用了不同類型的照明設備，包括聚光燈和柔光燈，來打造合適的光線效果。聚光燈突出了作品的細節和質感，而柔光燈則為整體空間營造出一種舒適和諧的氛圍。這種光線設計不僅讓作品看起來更加生動，也增添了展覽的整體視覺層次。
4. 動態呈現：我們利用多媒體設備和互動裝置，提供豐富的觀展體驗。例如，設置投影展示區，以動態視頻形式呈現陶瓷創作過程和設計理念，讓觀眾更深入了解作品背後的故事。
通過這些設計方法，我們成功將場館的粗獷與作品的細膩協調統一，創造了一種獨特的視覺效果，詮釋了「象外」的核心理念。這展示了如何在開放結構環境中，通過創新設計語言，將傳統藝術與現代美學完美結合。
The exhibition for the competition is set at the Meitao Bay · Xingguanghui Art Museum in Shiwan, Foshan. This museum, previously a ceramic factory building in the old Shiwan Industrial Park, is undergoing transformation into an art space. Although the renovation is not yet complete, we needed to organize the exhibition within this open-structured building.
Facing several design challenges, we aimed to harmonize the venue's rugged industrial style with the delicate intricacy of the ceramic artworks. We employed the following methods to achieve this goal:
1. Space Utilization: We made full use of the open structure of the factory, setting up flexible exhibition areas to ensure a seamless flow for viewers to appreciate each piece. This open design preserved the venue's raw essence while providing ample visual space for the artworks.
2. Material Contrast: To highlight the artworks' delicate nature, we chose materials that contrast sharply with the industrial style, enhancing the exhibit's texture and emphasizing the ceramic pieces' artistic beauty.
3. Lighting Design: We utilized various lighting equipment, including spotlights and soft lights, to create suitable lighting effects. Spotlights highlighted the details and textures of the artworks, while soft lights created a comfortable and harmonious atmosphere in the overall space. This lighting design made the artworks appear more vivid and added visual depth to the exhibition.
4. Dynamic Presentation: We incorporated multimedia equipment and interactive installations to provide a rich viewing experience. For example, a projection display area showcased the ceramic creation process and design concepts through dynamic videos, allowing viewers to gain a deeper understanding of the stories behind the works.
Through these design methods, we successfully harmonized the venue's ruggedness with the artworks' delicacy, creating a unique visual effect that interprets the core concept of 'Beyond The Image'. This demonstrates how innovative design language can seamlessly blend traditional art with modern aesthetics in an open-structured environment.
